Ranking any website from scratch is tough, especially if you’re a brand-new online magazine. But with the noble goal of helping young professionals, our clients were determined to succeed in organic search. There was just one catch – they wanted to target incredibly hard-to-rank-for organic keywords at the beginning of the campaign.
We convinced them to start locally and build authority, then gradually target the more difficult organic search keywords. In this case study, we explore how this strategic approach led to their triumphant ascent in the digital landscape. Let’s explore the strategies and insights that made their organic search success possible.
Organic Search Success: Campaign By The Numbers
Discover the remarkable achievements of our campaign, as we witnessed a staggering 103% surge in traffic within the initial 3 months. After just one year, the results exceeded all expectations with an astonishing 857% increase in traffic.
Furthermore, our Google-driven approach led to an impressive 86% of new visits, showcasing the power of effective organic search strategies.
Building an Online Magazine to Empower Young Professionals with Organic Search Traffic
In 2016, our client, a seasoned professional in the news media industry, launched an online magazine fueled by personal experience with the challenges of starting a career. Recognizing the need for practical advice by and for young professionals, they set out to create a platform where aspiring individuals could learn from each other’s experiences and find inspiration for a successful career journey.
This case study explores how organic search traffic played a pivotal role in establishing their magazine as a hub for young professionals.
Organic Search Visibility: Driving Revenue through Increased Readership
In the world of online magazines, the ultimate objective is to expand readership and drive revenue. As a digital-only publication, being prominently discoverable through organic search is vital for its sustenance and growth.
Our organic SEO campaign centered around the primary goal of bolstering the online magazine’s readership. When we joined the project, the website boasted exceptional content but lacked a well-defined keyword strategy to elevate its organic ranking. Let’s delve into the strategies employed to enhance organic search visibility and attract a broader audience of avid readers.
Our Solution: Organic Search with Local Focus – Accelerating Authority and Rankings
Employing an organic search strategy with a local twist, we tailored our approach to fit the unique needs of the online magazine. While we typically execute organic campaigns for businesses competing on a national scale or lacking physical locations, our decision to focus on local keywords proved advantageous in this scenario. Targeting local keywords offered easier ranking opportunities and allowed us to establish authority swiftly for the online magazine.
It’s essential to note that this strategy may not be universally applicable to all organic SEO campaigns. Sometimes, local keywords can be just as challenging, if not more so, than organic keywords. Nonetheless, at the magazine’s request, we initially concentrated on organic keywords, simultaneously building authority for them while dedicating the majority of our efforts to local keywords.
Within a mere 2 months, we accomplished impressive results, with 11 out of 17 local keywords securing a place on the first page of search results, and 5 of them reigning in the top spot. Another 2 months passed, and our progress was even more remarkable, with 13 keywords on the first page, 7 in the top spot, and significant progress evident in organic keyword rankings.
Fast forward a few more months, and the online magazine has successfully claimed first-page positions for numerous organic keywords—an exceptional achievement given the inherent difficulty of these terms. Our targeted and strategic organic search approach proved instrumental in propelling the magazine’s visibility and readership to new heights.
Results That Demonstrate Success
Achieving nationwide visibility through organic search marked the inception of the online magazine’s triumph. While a local audience provides an initial boost to readership, it seldom translates into a profitable venture. Our client’s aspirations extended far beyond a local audience; they envisioned a nationwide reach.
With a well-executed local campaign, we rapidly expanded local readership, successfully transitioning it into a thriving national audience. Our strategic approach not only elevated the magazine’s recognition but also transformed it into a profitable and influential business within a remarkably short span of time.
Their Organic Search Success: A Winning Strategy
Our client’s faith in our expertise yielded remarkable results. In just 6 months, the website achieved organic rankings for keywords that once seemed unattainable. The impact was palpable as the number of new readers and returning visitors soared dramatically.
Key Metrics:
- The average number of new readers per day: 75
- Increase in Organic traffic since the campaign started: 857%
- Monthly clicks from search results: 1100
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