Clients often express their desire to rank on the first page with specific keywords, but achieving this goal in a competitive industry can be a challenging endeavor. In this in-depth Organic traffic case study, we reveal how we triumphed in securing over 800 key terms for our client in the top 5 positions. Through our tailored Organic traffic solutions, we achieved a significant surge in website visitors, unlocking remarkable success for our client. Let’s delve into the details of this extraordinary journey.
Client Background for the Organic Traffic Case Study
Before delving into the details of this organic traffic case study, let’s provide a brief background about the client:
- The client operates in the recreation and touring industry.
- Their website already enjoys good traffic, with some key terms ranking on the first page of search results.
- The client’s primary goal was clear: secure above-the-fold rankings, specifically aiming for positions 1 to 3.
The Challenge:
However, a significant challenge surfaced during the analysis phase. The client’s main keywords were driving traffic exclusively to the homepage, whereas their competitors had individual pages with high-quality content, specifically tailored to address the targeted keywords. This disparity posed a roadblock in achieving their desired rankings and required a strategic approach to overcome.
| Keyword | Google.com Position |
| arkansas river rafting | 4 |
| rafting arkansas river | 4 |
| royal gorge white water rafting | 4 |
| colorado rafting | 6 |
| rafting in colorado | 8 |
| rafting colorado | 8 |
| white water rafting colorado | 9 |
| colorado white water rafting | 10 |
| whitewater rafting colorado | 11 |
| colorado rafting trips | 11 |
| white water rafting in colorado | 11 |
| colorado whitewater rafting | 11 |
| colorado river rafting trips | 23 |
| colorado river rafting | 26 |
Upon analyzing the website, we made a notable observation. Approximately 75% of the pages that are contextually relevant to the target term “white water rafting Colorado” were linked to the homepage. Despite having an existing page dedicated to the target term, only 25% of the links pointed to this specific page.
This discrepancy shed light on the reason why the white water rafting page was positioned merely at position 7 in search results. The predominance of the homepage ranking for their money terms allowed the competition to dominate most of the online real estate above the fold, posing a significant challenge for our client.
Client Objective for the Organic Traffic Case Study
The website received organic traffic, but it lacked the consistently high levels necessary to achieve its business goals. Additionally, while they ranked for some target keywords, their main competitors held higher positions. The organic SEO client aimed to:
- Improve and sustain traffic levels.
- Secure top-three rankings for their target keywords.
- Drive more visits to relevant landing pages.
Organic SEO Client Challenges:
Upon evaluating our client’s existing properties, we identified the following issues:
- Target keywords directed traffic to the homepage instead of relevant landing pages.
- Competitors had individual pages with quality content ranking for the same keywords, while the client relied solely on the homepage.
- Only one existing page targeted the keywords but lacked enough contextual relevance due to links primarily pointing to the homepage.
Solution To This Organic Traffic Case Study
Though the website is already ranking, our strategy focused on three key aspects to further enhance performance:
- Streamlining Website Structure: The existing cluttered and disorganized website structure hindered its ranking potential for the target term.
- Establishing Inner Links: We prioritized establishing inner links to improve the site’s overall connectivity and SEO performance.
- Enhancing Content Relevancy: Our efforts aimed to optimize content for contextual relevancy, aligning it with target keywords and pages.
By addressing these critical areas, we aimed to elevate the website’s rankings and maximize its SEO potential.
Organic Traffic Case Study Solution 1: Website Restructuring
One of the key challenges we identified was the lack of organization in the website structure, significantly impacting its ability to rank for the target keywords. Here’s an overview of the initial site structure:
One of the critical issues we addressed was the placement of the landing page targeting keywords for whitewater rafting. Its positioning too far down the site hierarchy was the reason for its lack of traffic.
To remedy this, we proposed a new website structure that organizes pages better and distributes equity from the homepage to relevant landing pages. This approach establishes a more logical and contextual connection among the pages.
Here’s an overview of the new website structure:
To improve the website’s performance, we implemented the following SEO-friendly changes:
- Restructuring the Rafting Page: Initially located under adventure packages, we elevated the white water rafting page to the second tier. This move allowed it to gain better visibility and focus on its key content.
- Organizing Pages: We reorganized the pages under adventure packages, ensuring they were appropriately categorized to create a more cohesive user experience.
- Optimizing Content Placement: The content from the “Why Choose Us” page was strategically transferred to the homepage, showcasing it as one of the main unique selling propositions (USPs) for the client.
The new site structure fosters a logical and contextual connection among pages. This enhancement empowers the succeeding tiers to gain authority from the homepage, leading to improved rankings and increased organic traffic. Let’s explore the positive impact of these SEO-driven improvements in the subsequent sections.
Organic Traffic Case Study Solution 2: Linking Inner Pages
With a significant portion of keyword equity concentrated on the homepage, the inner pages were being overshadowed, resulting in lost traffic that should rightfully flow from the website’s target keywords.
To address this issue, we strategically established connections among the landing pages, ensuring that the homepage does not cannibalize all rankings for the target keywords.
By directing internal links strategically, we aimed to distribute authority more evenly across relevant pages, allowing them to shine and contribute to improved rankings and increased organic traffic.
Let’s delve into the details of how this deliberate approach effectively maximized the website’s potential and yielded remarkable results in this organic traffic case study.
To improve the website’s ranking for “white water rafting Colorado,” we strategically split the target keyword between the homepage and the inner page. The homepage utilized long-tail variations, while the exact matches of the keyword were featured on the inner page.
We created new pages and linked them to the white water rafting page, ensuring contextual support for the target term. Additionally, we enhanced the website’s content to optimize its organic performance.
Organic Traffic Case Study Solution 3: Website Content Creation and Improvement
- Optimizing Homepage Content: While the homepage had substantial content, it lacked quality support for the company’s unique selling proposition. To maintain current rankings and improve focus, we transferred some relevant white water rafting content from the homepage to the new dedicated page.
- Focused Inner Page Content: We populated the new pages with content specifically relevant to the targeted keywords’ intent, preventing keyword stuffing and ensuring higher relevance.
- Revamped Content on Inner Pages: Some of the content on the inner pages was re-written to avoid keyword stuffing, aligning it more effectively with search intent.
- Highlighting USP: The content on the homepage was improved to emphasize the client’s unique selling point, adding value to their services.
By strategically managing content distribution and optimizing relevancy, we successfully elevated the website’s ranking and maintained its position for targeted keywords. The creation of new pages with contextual support further bolstered our client’s online presence, contributing to exceptional organic traffic growth.
Organic Traffic Case Study Results: Impressive 300% Growth
Implementing these strategic solutions led to remarkable improvements for the client:
- Achieved a phenomenal increase in monthly traffic from 2,500 visitors to an impressive 8,000 visitors, representing a substantial growth of 300%.
The results speak volumes about the effectiveness of our organic SEO approach and its significant impact on enhancing the website’s visibility and organic traffic. Let’s dive deeper into the outstanding outcomes of this organic traffic case study.
Over 800 Keywords Ranking in the Top 5 Positions
- 50 keywords are ranking in positions 1 to 3, including the target keyword.
Conclusion
Through strategic website restructuring, content creation, and effective inner linking, the client successfully ranked for their target keywords and secured top positions on search results. This resulted in a significant reduction in ad spend reliance, showcasing the power of organic rankings.
The answer to whether we achieved the client’s goals is a resounding YES! The simplicity of our approach lies in identifying website opportunities, addressing pain points, and implementing the right methodology.
Needless to say, the client was ecstatic with the results. Now, the question is: Do you want to achieve such amazing results for your own business?
Take the first step towards remarkable success. Fill out the form below to book a FREE consultation and unlock the potential of organic traffic for your website. Let’s elevate your online presence and drive exceptional growth together!
